Mark Ross-Smith
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
23K followers
500+ connections
About
The first half of my career, I invested in social media and customer loyalty in the…
Articles by Mark
Activity
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Your 2025 reminder to fly with whichever airline treats you the best. We all have our favourite airlines. The one we first flew on, or the one…
Your 2025 reminder to fly with whichever airline treats you the best. We all have our favourite airlines. The one we first flew on, or the one…
Posted by Mark Ross-Smith
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Losing airline & hotel status is all part of the game. Most of us remember the first time we earned status, but the drop to a lower tier can…
Losing airline & hotel status is all part of the game. Most of us remember the first time we earned status, but the drop to a lower tier can…
Posted by Mark Ross-Smith
Experience
Education
Licenses & Certifications
Publications
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How to Segment your Database (Frequent Flyer Program Edition)
Data Science Central
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.
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How Hotels Use Big Data To Generate New Revenues
Innovation Enterprise
How differentiated pricing, customer segmentation and big data is driving new revenues for hotels
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How Airlines Measure Loyalty
Innovation Enterprise
A journey into the world of airline and frequent flyer loyalty analytics
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How Big Data is Changing The Way You Fly
Smart Data Collective
How the world of big data plays a vital role in driving up the price of airline tickets
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