Mark Ross-Smith
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
23K followers
500+ connections
About
The first half of my career, I invested in social media and customer loyalty in the…
Articles by Mark
Activity
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I shared my predictions for 2025 with ISC2 at https://lnkd.in/emBWDuCh It's All About the Data and the Cloud ☁️ The reliance on cloud and shared…
I shared my predictions for 2025 with ISC2 at https://lnkd.in/emBWDuCh It's All About the Data and the Cloud ☁️ The reliance on cloud and shared…
Liked by Mark Ross-Smith
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Did you know that over 30% of #elite members, once downgraded, shift their loyalty—and spending power—to competitors? These are often your highest…
Did you know that over 30% of #elite members, once downgraded, shift their loyalty—and spending power—to competitors? These are often your highest…
Liked by Mark Ross-Smith
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British Airways announced significant changes to status qualification to start from April 1. However, the most impacted group are not frequent…
British Airways announced significant changes to status qualification to start from April 1. However, the most impacted group are not frequent…
Shared by Mark Ross-Smith
Experience
Education
Licenses & Certifications
Publications
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How to Segment your Database (Frequent Flyer Program Edition)
Data Science Central
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.
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How Hotels Use Big Data To Generate New Revenues
Innovation Enterprise
How differentiated pricing, customer segmentation and big data is driving new revenues for hotels
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How Airlines Measure Loyalty
Innovation Enterprise
A journey into the world of airline and frequent flyer loyalty analytics
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How Big Data is Changing The Way You Fly
Smart Data Collective
How the world of big data plays a vital role in driving up the price of airline tickets
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